Now imagine yourself as a host of a major event – perhaps, a product launch, an award show, a charity gala. As the guests are arriving, they find themselves against the background of the jaw-dropping step and repeat banner backdrop plastered to the floor in glorious color and font. The sharp contours, the admirable size, and the fierce and steady force of the branding surrounding you – it all screams out loud from across the room, unmistakably marking your space as truly significant. More convertible, more confident and impressive, a step and repeat banner proves that anything – from a typical photo booth of an A-list celebrity event, to an interviewer’s literal background may be a short of brand-new experience.
1. Branded Backdrop for Unforgettable Photos
The main idea is to offer a branded backdrop, such as those banners, for taking photos at various events. Picture your logo or a message that you desire to share with the audience, repeated a perfect number of times across the frame. When attendees take photos in front of it, they would link this association with your brand to their pleasant event memories. You are not thinking globally enough. You have several thousand micro-billboards that let your brand be experienced by its customers over and over again.
2. Unmissable Visibility at Events
Events are overwhelming, densely filled experiences with endless numbers of exhibitors and distractions competing for your attention. For this instance, the estimate just went up. Enter the red carpet banner: a gigantic, bold canvas of your branding that screams to be seen. Think about how much of an influence your banner makes. These massive banners serve as signals, diverting attention directly to your booth or setup. Use spectacular colors, images, and wording to show off your positive drive in a mere glimpse.
3. Customizable Branding Extravaganza
Although the term “step and repeat” sounds duplicative, the possibilities for making these banners yours are vast. To begin with, choose your sizes. Would you prefer a tall, 8ft banner, or do you prefer a one-piece print that is 16ft wide? Then, you get to choose everything else. Would you like the banner to include colors and typeface identical to your brand’s image? Or something that has different graphics or patterns? You choose how simple and elegant or vibrant and attention-getting you want your custom banner to appear..
4. Durable for Repeated Use
Even though they are constantly employed at a one and done event, step and repeat banners can easily last years of use. Produced from robust, water-resistant materials such as polyester or vinyl, they will survive the event life quite well. Second, due to their remarkably light weight, they can be easily folded and rapidly moved to your next exhibiting spot. Third, reusability. This makes them genuinely cost-effective in the long run and allows environmentally aware brands to reduce their printed material impact over time.
5. Build Brand Consistency and Awareness
One of the key features of respected brands is consistent brand elements and DNA in all brand assets and experiences. The ability to keep the same immediately recognizable banner at every single event helps solidify the connections in people’s minds. Each and every photo that is published containing your step and repeat photo backdrop reinforces your visual identity in your audiences’ minds. Over time, these images become ingrained in the memory of your public. Brand recognition should never be underestimated, and it is critical to your brand’s growth.
6. Budget-Friendly Brand Amplifier
Whether you are a start-up or a smaller business operating with a more modest marketing budget, this is a low-cost way to achieve a massive branded co-presence. Here is the arithmetic: pay a modest amount to get an 8ft x 8ft or larger installation that remains the face of your brand across dozens/heck, hundreds of shows over several years. That is a lot of promotional bang for your buck! Unlike TV and more expensive vehicles, you entirely control what the creative says and, since you own the branding, you never again pay to convey it.
7. Complement Marketing Campaigns
Are you kicking off a big marketing push or a campaign? A step and repeat will effortlessly multiply your efforts. Do you have a fanciful new tagline or a novel visual identity to release? What better way than with an event against the backdrop of your banner? Dazzle your attendees with a spirited installation to help promulgate your debut. Are you doing a competition giveaway or an influencer stylization? Spice up the background with those images.
Conclusion
Essentially, step and repeat banners and roll up banner stands are designed to make a full-on branded impression to any occasion or activation. Therefore, utilize this potent medium to make your event existence absolutely repellent; enhance brand visibility and recognition; establish a high-end, professionally-branded adventure for your guests; produce an infinite number of stamped brand assets through event photographs; and join physical branding with your marketing strategies on target.
